Hi, I'm Xudan Zhou, a Product Designer

Researching, Ideation, and Designing are my daily basis.

Hello! My name is Xudan Zhou, and I'm a product designer with over six years of experience in UX/UI design for various platforms such as Saas software, dashboards, and responsive websites. I hold an MA degree in Interactive Design and enjoy researching, being creative and designing as part of my daily activities.

In my free time, I like hiking  🥾 to connect with nature and capture moments of my life through photography. I also have a  📷  Youtube Channel where I share my outdoor experiences. In 2024, I started my own small eCommerce business  🛍️ Moss and Gear , a brand that designs original bandanas and neck gaiters for nature lovers like myself.

I'm passionate about product design (both digital and physical!) because it allows me to identify user needs, solve problems, and create aesthetically pleasing designs that make a difference.

About my art:
My Design Approach
Define Problem
I work with stakeholders to identify a user problem or pain point, Define the job to be done and KPIs for success.
Understand User
Facilitating User surveys, User interviews, Platform behavior analysis, and testing to identify the users and understand their needs.
Find Solution
I work with cross-functional teams to understand marketing opportunities, and align design goals with the business goal. I facilitate design sprints and engage the team to get feedback and address the gaps providing value to the users.
I work on different iterations rapidly, from sketches, and wireframes to interactive prototypes. I validate the design with users' and stakeholders' feedback, and I built an MVP.
Design QA
I partnered with Engineer, to work on design QA to be sure that the design is implemented in the correct way on the product.
Measure & Improve
I partnered with Product Manager set up metrics and measure results. According to the result, I provide an improvement plan and set up goals with PM.
Work With